In today's digital era, many entrepreneurs start their businesses through marketplaces like Tokopedia, Shopee, Bukalapak, and others. That's not a bad move however, when your business wants to level up, having your own website is a crucial investment.
Why is that? Here are some of the main advantages of having a website over selling solely on a marketplace:
1. Full Control over Brand & Appearance
Marketplaces limit the appearance of your store everything looks almost identical to competitors'. On a website, however, you are free to customize the design, colors, and even the purchase process to match your brand identity. The result? Your business appears more unique, professional, and memorable to customers.
2. No Commission Fees & Deductions
Marketplaces generally take a commission from each transaction, not to mention any deductions for promotions or additional services. When you sell through your own website, all sales proceeds are 100% yours. You can set your own discount, promotion, and payment systems without being restricted by third-party platform rules.
3. Wider Reach with SEO
Websites can be optimized to appear in search engines like Google. This means customers can find your products without having to know your store name first. With a good SEO strategy, your website can reach a wider even international market without large advertising costs.
4. Visitor Database & Analytics
A website gives you access to important data such as the number of visitors, pages viewed, user locations, and their shopping activities. This data is invaluable for understanding customer behavior and developing more effective marketing strategies.
Meanwhile, in a marketplace, you don't have full control of this data, as it is controlled by a third party.
5. More Trustworthy and Professional
A website makes your business appear more serious, especially if it has its own domain, a neat appearance, complete information, and clear contact information. Customers tend to trust and feel more secure transacting on a website that looks official than on a general store in a marketplace.
6. Flexible for Customization & Development
A website gives you the freedom to add features such as live chat, WhatsApp integration, order forms, blogs, membership systems, and much more. All of this can be customized to your business needs. This is flexibility you can't get in a marketplace.
It's Time to Build a Professional Website for Your Business
Marketplaces can be a great place to start. But to grow and become independent, a website is a strong digital foundation. It's not just an online store, but also a medium for branding, communication, and long-term business development.
🔧 Need help creating a professional, mobile-friendly, and SEO ready website?
👉 Visit portofilea.com now!
We're ready to help you create your dream website for your business. From design and development to SEO optimization all in one!
Why is that? Here are some of the main advantages of having a website over selling solely on a marketplace:
1. Full Control over Brand & Appearance
Marketplaces limit the appearance of your store everything looks almost identical to competitors'. On a website, however, you are free to customize the design, colors, and even the purchase process to match your brand identity. The result? Your business appears more unique, professional, and memorable to customers.
2. No Commission Fees & Deductions
Marketplaces generally take a commission from each transaction, not to mention any deductions for promotions or additional services. When you sell through your own website, all sales proceeds are 100% yours. You can set your own discount, promotion, and payment systems without being restricted by third-party platform rules.
3. Wider Reach with SEO
Websites can be optimized to appear in search engines like Google. This means customers can find your products without having to know your store name first. With a good SEO strategy, your website can reach a wider even international market without large advertising costs.
4. Visitor Database & Analytics
A website gives you access to important data such as the number of visitors, pages viewed, user locations, and their shopping activities. This data is invaluable for understanding customer behavior and developing more effective marketing strategies.
Meanwhile, in a marketplace, you don't have full control of this data, as it is controlled by a third party.
5. More Trustworthy and Professional
A website makes your business appear more serious, especially if it has its own domain, a neat appearance, complete information, and clear contact information. Customers tend to trust and feel more secure transacting on a website that looks official than on a general store in a marketplace.
6. Flexible for Customization & Development
A website gives you the freedom to add features such as live chat, WhatsApp integration, order forms, blogs, membership systems, and much more. All of this can be customized to your business needs. This is flexibility you can't get in a marketplace.
It's Time to Build a Professional Website for Your Business
Marketplaces can be a great place to start. But to grow and become independent, a website is a strong digital foundation. It's not just an online store, but also a medium for branding, communication, and long-term business development.
🔧 Need help creating a professional, mobile-friendly, and SEO ready website?
👉 Visit portofilea.com now!
We're ready to help you create your dream website for your business. From design and development to SEO optimization all in one!
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